Holidolls is a successful Italian label, based in one of our all time favourite cities – Florence. The Holidolls brand was founded by women Sam Bains and Alycia Marie Dean-Johns, both graduates of the Polimoda Fashion Institute in Florence.

Holidolls launched their ‘My Nude Collection’ in 2017 – perfectly timed with the Summer 2017 nude swimwear trend. Dubbed as ‘swimgerie’, this label is definitely something you would wear ‘at’ the beach – rather than ‘in’ the beach itself. These are intricate, delicate little numbers.  The My Nude Collection features 4 colours – peach, caramel, cinnamon and chocolate which are designed to flatter fair, olive, medium and dark skintones- so everyone really. The beads and embellishments on Holidolls swimgerie is done by hand – which gives some context to the hefty price tags associated with this label. Holidolls swimgerie is priced at 250 to 330 Euro, with custom orders being more expensive.

Holidolls is currently running a Kickstarter campaign, where you can purchase their swimgerie for 20% off the recommended retail price.


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