Lajoi Swimwear

Black-owned brand La’joi swimwear is hand made in the UK and is inspired by ‘iconic, confident women worldwide’. It’s a relatively new brand (just a year old), and we are happy to see the brand using a diverse set of models from the get go. A sneak peek of their Instagram tells us that new earthy/FleshTone colours are about to be released in the very near future. So watch this space for updates! The current line is reasonable affordable with items ranging from 15 to 30 pounds.




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