Fenty Beauty. OTHER B*TCHES JUST FRONT.
We could leave it at that really, but since you are here for a review of the now famous foundation, we should elaborate. The Fenty Beauty train has arrived, and it’s ride or die folks.
RiRi’s ‘your skin or better’ approach to the launch of her line has paid dividends. With 40 different shades and a range of undertones, the beauty industry was caught with its pants down and was found to be significantly wanting.
While there have been other brands such as Make Up Forever, ABH, and Lancome who have released comprehensive foundation hues for women, Fenty Beauty was quite probably the first Sephora-bound company to have women of colour as the integral ‘heroes’ of the brand. For the first time we weren’t paying second fiddle to the ‘main’ model, or providing a diverse ‘look’ on a limited term contract. We were here to STAY with Fenty Beauty and we were there FIRST. Women of colour therefore, turned out in droves and emptied their wallets to support Rihanna (aka, themselves).
So the foundation itself is gorgeous. While it’s possibly not for you if you want full coverage, if you want sheer to medium coverage (its definitely buildable), you are in luck. It glides on like a dream and stays put. Ladies with red undertones are going to be more successful finding a colour match (probably a result of the brand seeking to avoid any ‘ashy’ accusations). It feels like you are wearing nothing, it breathes, and it is an all round fantastic foundation for those of us who still want to keep it somewhat natural. Prices for Fenty Beauty’s Pro Filt’r foundation start at $34USD.