Target (USA)


Well, well, well – guess who has joined the ‘nude revolution’ (now that it has shown its hand as being profitable)? Target!! Target is now curating its underwear, bras and hosiery by skintone – following in the footsteps of our friends at Nudest who did it first (and do it better!). The Target options so far are somewhat limited, but Target does intend to expand – including into the shoe market!

The two Target labels offering FleshTone options so far are ‘Merona’ and ‘Xhiliataton’. These labels have ‘expanded’ their shade offerings to include the colours cocoa, caramel, honey beige and mochaccino. By the looks of it, it’s a good start, but Target could do some work in fine tuning their shades – unless of course their offerings are designed to be ‘close enough’ for budget reasons.

We definitely welcome lower cost options into the FleshTone market – there’s tonnes of room at the lower end of the scale. We will of course continue to support those brands that were there first and that are ‘by us, for us‘.

Watch this space!


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