The ThirdLove brand (initially a start up launched in 2013), is perhaps best known for its bra sizing app as well as its half cup sizes. ThirdLove now adds another feather to its female-owned cap. In 2017, its signature 24/7™ bra was released in 5 different naked hues (numbered 1 to 5). There is also a comprehensive and inclusive sizing range available, with bands from sizes 30 to 40, and cups from A to F, including some half sizes.

The bras available in the New Nakeds range are the T-shirt bra, full coverage bra and classic push up bra and matching seamless thongs and seamless ‘cheeky’ panties are also available. The t-shirt bra is (of course) our favourite and the memory foam cups, pleated straps, smoothing back strap and nickel free underwires all add to the overall quality this bra and the New Nakeds range as a whole.

With prices for bras starting at $68USD and prices for underwear starting at $12USD, money wise, ThirdLove’s latest offering is at the top end of the nude underwear market (where most brands seem to be). While the quality of the New Nakeds is beyond reproach, the new hues being offered are in some ways similar to the colours offered by other larger brands now keen to monetize diversity (we HAVE always said this makes perfect business sense, after all). The darker colours don’t appear to be ‘true nudes’ or closely resemble deeper FleshTones – but these hues are definitely complementary. And wearing something that complements your FleshTone is always going to be better than suffering in unflattering beige.


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