This UK drugstore brand has a stated aim of catering for all FleshTones from the get-go (and not as an afterthought). The brand is growing fast and its products are accessible and affordable. The Sleek Make Up Bare Skin Foundation from a couple of years ago is still a FleshTone favourite. The Crème to Powder foundation is also a FleshTone favourite and is available in 30 shades (with at least 17 of these being FleshTone shades). The foundation has a matte finish and is best applied with a sponge or fingers to avoid the foundation caking over dry skin. The quality is good for the affordable price — though if you have oily skin, start with an oil-absorbing primer before applying the foundation. Prices start from $11.99USD.
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