This is a family owned business based in the UK. Their bags are super cute and unique – with the ‘Mosi’ line for boys and ‘Lela’ for girls. Their lunch bags and school back packs are large and affordable (the standard bag is H40 cm x W30 cm x D12 cm), and the Lela trolley case is great for girls on the move. The bags have a PVC finish which is easy to clean, as are the polyester lined pockets. The boy themed ‘Mosi’ bags are of course action orientated, with the girl theme more focused on beauty and sparkle. There is therefore definitely room for a theme that doesn’t fit into either of these separate and distinct roles. Let’s hope action-orientated girls will not have to wait too much longer for such sweet bags! Prices for bags start at £12.99.